Privacy Policy and Notice for California Residents

Effective Date: January 31, 2023

Last Updated on: January 31, 2023

This Privacy Policy and Notice for California Residents supplements the information contained in BASS Medical Group's Privacy Policy and applies to all visitors and users of the website https://www.bassmedicalgroup.com/, https://www.basscancercenter.com/, https://www.bassadvancedurgentcare.com/, and https://www.herniainnovations.com/ (collectively, our "Website") who reside in the State of California, and to consumers, employees, applicants for employment, and independent contractors who are California residents (collectively, "consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) and any terms defined in the CCPA have the same meaning when used in this Policy. 

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("personal information"). Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like:

        - health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA)           and the California Confidentiality of Medical Information Act (CMIA), clinical trial data, or other qualifying research           data;

       - personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act          (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the          Driver's Privacy Protection Act of 1994.

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months: 

Category
Examples
Collected
A. Identifiers.
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name.
YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
A name, signature, Social Security number, physical  characteristics or description, address, telephone number, passport number,  driver's license or state identification card number, insurance policy  number, education, employment, employment history, bank account number,  credit card number, debit card number, or any other financial information,  medical information, or health insurance information.
YES
C. Protected classification characteristics under California or federal law.
Age, race, color, ancestry, national origin, citizenship,  religion or creed, marital status, medical condition, physical or mental  disability, sex (including gender, gender identity, gender expression,  pregnancy or childbirth and related medical conditions), sexual orientation, or  veteran or military status.
YES
D. Commercial information.
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
YES
E. Geolocation Data.
Physical location.
YES
F. Professional or employment-related information.
Resume and employment application information.
YES

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete on our Website or products and services you purchase.
  • Indirectly from you. For example, from observing your actions on our Website.

Retention of Personal Information

We will retain your information for as long as is reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, the sensitivity of the relevant information, and the duration of your use of the Website. We also retain your information as reasonably necessary to comply with our legal obligations and enforce our terms and policies.

Use of Personal Information

We may use, or disclose the personal information we collect for one or more of the following business purposes: 

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to use a function of the Website or to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. 
  • To provide, support, personalize, and develop our Website, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users/consumers is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may share your personal information by disclosing it to a third party for one or more of the business purposes listed above. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, Company has disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.

Personal Information Category
Category of Third-Party Recipients
A. Identifiers.
AFFILIATES
PARTNERS
SERVICE PROVIDERS
OPERATING SYSTEMS AND PLATFORMS
INTERNET COOKIE DATA RECIPIENTS, LIKE GOOGLE ANALYTICS AND GOOGLE ADS
THIRD-PARTY ADVERTISING AND AUDIENCE AND TRAFFIC MEASUREMENT SERVICE PROVIDERS
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
AFFILIATES
PARTNERS
SERVICE PROVIDERS
OPERATING SYSTEMS AND PLATFORMS
INTERNET COOKIE DATA RECIPIENTS, LIKE GOOGLE ANALYTICS AND GOOGLE ADS
THIRD-PARTYADVERTISING AND AUDIENCE AND TRAFFIC MEASUREMENT SERVICE PROVIDERS
C. Protected classification characteristics under California or federal law.
AFFILIATES
PARTNERS
SERVICE PROVIDERS
OPERATING SYSTEMS AND PLATFORMS
INTERNET COOKIE DATA RECIPIENTS, LIKE GOOGLE ANALYTICS AND GOOGLE ADS
THIRD-PARTYADVERTISING AND AUDIENCE AND TRAFFIC MEASUREMENT SERVICE PROVIDERS
D. Commercial information.
AFFILIATES
PARTNERS
SERVICE PROVIDERS
OPERATING SYSTEMS AND PLATFORMS
INTERNET COOKIE DATA RECIPIENTS, LIKE GOOGLE ANALYTICS AND GOOGLE ADS
THIRD-PARTYADVERTISING AND AUDIENCE AND TRAFFIC MEASUREMENT SERVICE PROVIDERS
E. Geolocation data.
AFFILIATES
PARTNERS
SERVICE PROVIDERS
OPERATINGSYSTEMS AND PLATFORMS
F. Professional or employment-related information.
AFFILIATES
PARTNERS
SERVICE PROVIDERS
OPERATINGSYSTEMS AND PLATFORMS

Selling Personal Information

We do not sell your personal information.

Your Rights and Choices 

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the "right to know"). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct or Delete), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting that personal information.
  • The categories of third parties with whom we share that personal information.
  • If we disclosed your personal information for a business purpose, a list disclosing:

        - disclosures for a business purpose, identifying the personal information categories that each category of           recipient obtained. 

  • The specific pieces of personal information we collected about you (also called a data portability request).

Right to Correct

You have the right to request that we correct inaccurate personal information. To exercise this right, see Exercising Your Rights to Know, Correct or Delete. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Right to Delete 

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct or Delete), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: 

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action. 

We do not provide these deletion rights for B2B personal information.

Exercising Your Rights to Know, Correct, or Delete

To exercise your rights to know, correct, or delete described above, please submit a request by either: 

Only you, or someone legally authorized to act on your behalf, may make a request to know, correct, or delete related to your personal information. 

You may also make a request to know, correct, or delete on behalf of your child by one of the above methods. 

You may only submit a request to know twice within a 12-month period. Your request to know, correct, or delete must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:

           - If you maintain a password-protected account, we may verify your identity through our existing authentication              practices for your account;

           - Match the requester's identification information to the personal information already kept by the business;

           - If the requester does not have a password-protected account, identity verification is subject to different              standards depending on the nature of the request and type of personal information at issue. 

  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. 

You do not need to create an account with us to submit a request to know, correct, or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in the request to verify the requestor's identity or authority to make it. 

Response Timing and Format

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact legal@bassmedicalgroup.com.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. 

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will provide your personal information via encrypted email that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request. 

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice's effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which BASS Medical Group collects and uses your information described here and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Website:

https://www.bassmedicalgroup.com/

https://www.basscancercenter.com/

https://www.bassadvancedurgentcare.com/

https://www.herniainnovations.com/ 

Email: legal@bassmedicalgroup.com

Postal Address

BASS Medical Group 

2637 Shadelands Drive, Walnut Creek, CA 94598 

If you need to access this Policy in an alternative format due to having a disability, please contact us by email at legal@bassmedicalgroup.com or by phone at (925) 350-4044.